Kerry Maloney

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Dubai, UAE


Leadership Coaching, Individual Growth, Business Psychology

Contact Info

+9715 0453 4367

About Me

I am a psychologist, executive coach and workshop facilitator with over 20 years of experience in Australia, UK and the Middle East, helping people to realise their full potential. Working with organisations, teams and individuals, I understand that action and behaviour are deeply rooted in how we 'think and feel' about ourselves and our connection to everything else. 

If you want to achieve your 'desired life' then you must decide on the end goal and carve out that path, choosing how to think, feel and behave along the way.

Core desired feelings

cherished, soul-stirring, authentic, purposeful, lush

Q & A

Q: What are your Core Desired Feelings?

Cherished, LUSH, Authentic, Purposeful, Soul-Stirring

Q: How / where did you Desire Map? What did you love about doing it that way?

At first, I worked through the book in a clinical, almost academic and scientific manner. No! It certainly made good sense but it didn't stir my bones with meaning. Then I realised that I had to 'let go' to embrace the true essence of my own CDFs. So I packed a flask of tea and drove into the desert just outside of Dubai to find a divine, red sand dune to dig my toes in and I started to ask myself the tough questions. Surrounded by the immense openness of the landscape and complete silence of the Arabian desert, my transformative journey began.

Q: Tell me a specific story about how knowing your CDFs has changed your life.

I think of my CDFs as a moral compass, defining all of my major decisions but also the little everyday ones as well. Knowing them and declaring them publicly makes me accountable and this has certainly made me stop as a coach, mother, wife, friend to 'check-in' that I am living my CDFs, not simply reciting them. Now I will take a further leap than before with clients to challenge them even more (Authentic, Purposeful, Soul-Stirring) and I am still working on the 'LUSH'....what will make me feel gorgeous, sumptuous and desirable today?

Q: Why are you passionate about sharing this work with others?

Too much of the world is searching for something elusive to achieve happiness and life satisfaction! I love the structure of the Desire Map, coupled with the dream of possibilities, to help individuals work through the process to explore their most heart-felt yearnings. Yes it is selfish! Yes it is indulgent! But you can't fully give to anyone or anything until you find what you most crave in life. I am really passionate about connecting the Desire Map with everyone but especially for men who are rarely encouraged to have CDFs and to be allowed to make work and life decisions based upon them!




Angie Wheeler