Jody Shakespeare

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Kamloops | Kelowna | Vernon | Vancouver | Calgary, BC, Canada


Business Development, Coach, B2B Sales, Recruitment, Management

Contact Info


About Me

I am a boardroom rebel, and I love to work with clients that are looking to grow their people and rock their business in unconventional ways. 

I am a business development strategist, and I've built big business doing things MY way: now I am passionate about rocking with businesses that want to disrupt conformity, encourage innovation and do things their unique way. 

If you believe we don't hafta all rock pencil skirts and 3 piece suits, or sit through painful meetings to be successful at work, we should chat!

Pizza lover. 
Berner obsessed. 
And the mountains are always calling me.

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Core desired feelings

empowered, prosperous, strong

Q & A

Q: What are your Core Desired Feelings?


Q: How / where did you Desire Map? What did you love about doing it that way?

I found the Desire Map several years ago, when I was looking for new ways to set my goals for the year. I was sick of always "striving."

As a Type-A, high achiever type that was burning out, I LOVED finding a way that felt more realistic, that allowed me flexibility (we don't always choose the right goals, but we almost always choose the right FEELINGS) and that honestly was kinder. Success and failure aren't always as cut and dry as the goals we set.

Q: Tell me a specific story about how knowing your CDFs has changed your life.

Our executive team held quarterly strategy sessions, where our entire leadership group would travel to get together. This was a room dominated by men, and filled with fellow "high achievers" (I was working in a sales organization). Every quarter, we were each invited to share something we had learned or were reading.

The Desire Map did not fit the typical profile; my colleagues were sharing videos from Simon Sinek, articles from Business Insider and case studies from Harvard Business Review. I didn't care: The Desire Map had fundamentally shifted the way I was thinking about my team, my business and my personal "goals." Besides, one of my CDFs that year was "Authentic," and being authentically-Jody meant sharing the woo-woo side of me!

What happened next shocked me: my colleagues were reaching out asking for the book. Some were asking me what my words were, and then when we connected next quarter they'd ask "what are you doing to feel "Balanced" or "Authentic" this week?" 

Knowing my words forced me to be more vulnerable, and that lead to more accountability. More than anything, it showed me that individuals in environments where you may think this is too "woo-woo"...they were totally open to it too. 

And that insight, led me to chasing a dream of supporting businesses in nourishing their people with new, fresh approaches that perhaps previously they thought were unconventional. I am the boardroom rebel!

Q: Why are you passionate about sharing this work with others?

After sharing The Desire Map in a highly competitive, sales environment I saw firsthand that even those we might perceive to be unlikely to embrace the framework...they're just as hungry for something new, fresh, different. 

Less push. Just as much accomplishment.




Angie Wheeler